Task: Critically assess the process and validity of quantitative data collection and analysis for
Web Analysts who aim to understand why their e-commerce site is suffering from a low
sales conversion rate.
Word Count: 1,600 (no 10% over)
• Demonstrate comprehensive knowledge and understanding of the role of marketing metrics
and the application of different measurement techniques;
• Identify and critically evaluate appropriate sources of data for marketing analysis and use
various analytical tools for marketing insight and marketing decision making.