3000MKT/303MKT Assignment: Application of strategic marketing theory and concepts to enhance marketing strategy

Assessment Information
This assignment is an individual assignment.
This assignment requires you to use contemporary marketing strategy theory/concepts in order to enhance you strategic marketing plan for Thomas Crapper or your XCulture Organisation.

Please ensure you include a copy of your marketing mix from CW1 is copied and pasted at the start of your CW1. The marketing mix from CW1 does not contribute to your wordcount and do not worry if the marketing mix shows a high similarity score, we are aware it is taken from CW1. The rationale for including this is to allow the marker to assess the application of strategic marketing theory to your original plan.

Word Count
The word count is 2000 words.
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list.

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