AC3110 Financial Reporting for Managers Coursework Assessment: Company Financial Analysis

You are required to prepare an individual written report evaluating the financial performance
of your agreed company. You may use whatever techniques and methods you think appropriate along with any other relevant sources of information. The full financial statements are available on the company Website.

You are required to answer the questions below regarding a company (allocated to you) from
the FTSE 100. You should then obtain a copy of the company’s latest Financial Statements
and refer to the company’s website for further information. Make sure you use choose a
company for which you can obtain 3 years comparable accounts and whom has a competitor
you can gather information on for comparisons.
(1) Set the company context and summarise the history of the company including any
significant developments during the past 3 years or since incorporation. (5 marks)
(2) Analyse and evaluate the profitability of the company over the past 3 years or since
incorporation. (15 marks)
(3) Analyse and evaluate the efficiency of the company over the past 3 years or since
incorporation. (15 marks)
(4) Analyse and evaluate the liquidity of the company over the past 3 years or since
incorporation. (9 marks)
(5) Analyse and evaluate the gearing of the company over the past 3 years or since
incorporation. (9 marks)
(6) Analyse and evaluate the company from an investor return point of view over the past 3
years or since incorporation. (9 marks)
(7) Using your analysis of your chosen company as a way to make relevant comparisons with
one of their main competitors. Explain what this might mean for the comparative success of
the two companies. (15 marks)
(8) Discuss what your analysis tells you about the future prospects of the company making
recommendation to improve the financial performance (relate this back to earlier analysis)
(20 marks)
Professional marks will be available for the presentation and format of you report (3 marks)
Learning Outcome 1 is being assessed.
Evaluate, analyse and interpret the financial information about a company

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