Electronic Version of an Individual-based Quantitative or Qualitative Research Poster (equivalent of 1,000 words excluding title page, table of contents, list of tables/figures/abbreviations, bibliography or reference list, footnotes, appendices)
The Assessment (Electronic Version of an Individual-based Quantitative or Qualitative Research Poster) is designed to provide students with the starting point for a research idea related to the business and marketing context.
Particularly, the Assessment is an individual-based work, where students are asked to present either a Qualitative or a Quantitative Research Poster. Students are asked to identify and effectively/efficiently depict in an Poster format (please see detailed format guidelines below) a “new” specific “marketing-related” research topic of their choice, present and justify their choice, come up with the aims of the research, formulate at least two research objectives and at least two research questions, critically evaluate the relevant literature and present the conceptual model along with hypotheses if applicable.
Students need to choose one of the two options available. They can either prepare a Poster based on Quantitative or Qualitative Research. At this stage of the learning process, a mixed method approach is not an option. The following chapters need to be included in the Quantitative or Qualitative Research Poster.
Submission: Students DO NOT need to print or present the Poster. Only an online submission of the PowerPoint file via Turnitin on Canvas is required. Whether you are proposing a Quantitative or Qualitative Research, please submit in the relevant Quantitative or Qualitative submission links.