Marketing

Services and Retail Strategy Assignment

Assignment: • As a group you will prepare an 8mins presentation • Pre-recorded and uploaded on Canvas • Assignment question: Considering the online simulation game 1 (click the link for the game) that you played during the seminars and your learning from the module, redesign the shop in the game. Use the following questions to …

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MAN00067M Ethical Marketing and Sustainability Assessment

Introduction and learning objectives Please read this entire document before starting the assignment. If there is anything you do not understand then please contact the module leader. The purpose of the assignment is to assess your knowledge and understanding of the materials covered in the module and your ability to apply the theories and concepts …

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0710649 Individual Assignment

Assignment: Brands are not just products or services, they are much more than that. Strong brands have personalities, life stories and symbolic meanings. They have identities that ideally resonate with the identities of their intended consumers. However, strong brands know when to change their stories, grow or substitute their markets. For this assignment you should …

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Creative Brief: Assignment 2 instructions

Choose one creative brief from the D&AD website (https://www.dandad.org/en/d-ad-newblood-awards/). There are 17 different briefs. Write a response to the brief that will include the following: 1. A creative brief o Background about your client (75-100 words) o Objective of your campaign: What you want your audience to feel, think and/or do? (no more than two …

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NBS 6923B – Strategic Brand Management Assignment

  Assignment Type : Individual  Word Limit: 2,500 words (not including the 8-10 page PowerPoint) see Section 5 for details  Submission: electronically only  Contribution: 100% of overall module mark  Date set: 03/02/2021  Submission Date: 17/05/2021  Return Date: 11/06/2021  Please preserve anonymity by using your university number, not your …

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Digital Marketing Strategy Individual assignment – Client Strategy Document (60%)

Students are required to write a report detailing your recommended digital marketing strategy for the case study client. Your recommendations should be underpinned by reference to relevant theory from academic journals (e.g., the readings that appear in the ‘Lecture Syllabus’ section of the Module Outline) and textbooks. You should include at least 15 references; these …

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Module: Marketing Strategy and Innovation MN7013 Case study based individual report

The Apple Case study Based in California, Apple Inc. is a multinational company which specializes in consumer electronic devices, online services and software. Founded in 1976 by Steve Jobs, Steve Wozniac and Ronald Wayne, the company launched the Apple I computer, a device that incorporated a very innovative and imaginative type of software for personal …

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MARK 5055: Managing Advertising & Communications Individual Assignment

Format: Report (headings, sub-headings, numbering system) + Visual Board Word count: 3,000 words +/- 10% (excluding reference and appendices) + Visual Board Referencing : Harvard (see Faculty referencing guide on Blackboard) Weighting: 100% module assessment weighting Task You are to play the role of a marketing communications consultant required to produce an outline integrated marketing …

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ASSESSMENT QUANTITATIVE RESEARCH Poster (EQUIVALENT TO 1,000 WORDS EXCLUDING BIBLIOGRAPHY OR REFERENCE LIST AND APPENDICES) PLEASE INCLUDE THE FOLLOWING CHAPTERS AND SUB-CHAPTERS IN THE SEQUENCE INDICATED BELOW

Electronic Version of an Individual-based Quantitative or Qualitative Research Poster (equivalent of 1,000 words excluding title page, table of contents, list of tables/figures/abbreviations, bibliography or reference list, footnotes, appendices)   Weighting 20%       The Assessment (Electronic Version of an Individual-based Quantitative or Qualitative Research Poster) is designed to provide students with the starting …

ASSESSMENT QUANTITATIVE RESEARCH Poster (EQUIVALENT TO 1,000 WORDS EXCLUDING BIBLIOGRAPHY OR REFERENCE LIST AND APPENDICES) PLEASE INCLUDE THE FOLLOWING CHAPTERS AND SUB-CHAPTERS IN THE SEQUENCE INDICATED BELOW Read More »

Assignment 2: A B2B Marketing Plan for IKEA

Introduction IKEA has recently eyed the B2B market as an area with potential growth opportunities. Specifically, they have identified a range of small business industries with potential for growth in sales of a range of their products. You have been recently recruited as an executive at IKEA tasked with developing B2B Marketing within the company. …

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