Marketing

MARK 5055: Managing Advertising & Communications Individual Assignment

Format: Report (headings, sub-headings, numbering system) + Visual Board Word count: 3,000 words +/- 10% (excluding reference and appendices) + Visual Board Referencing : Harvard (see Faculty referencing guide on Blackboard) Weighting: 100% module assessment weighting Task You are to play the role of a marketing communications consultant required to produce an outline integrated marketing …

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ASSESSMENT QUANTITATIVE RESEARCH Poster (EQUIVALENT TO 1,000 WORDS EXCLUDING BIBLIOGRAPHY OR REFERENCE LIST AND APPENDICES) PLEASE INCLUDE THE FOLLOWING CHAPTERS AND SUB-CHAPTERS IN THE SEQUENCE INDICATED BELOW

Electronic Version of an Individual-based Quantitative or Qualitative Research Poster (equivalent of 1,000 words excluding title page, table of contents, list of tables/figures/abbreviations, bibliography or reference list, footnotes, appendices)   Weighting 20%       The Assessment (Electronic Version of an Individual-based Quantitative or Qualitative Research Poster) is designed to provide students with the starting …

ASSESSMENT QUANTITATIVE RESEARCH Poster (EQUIVALENT TO 1,000 WORDS EXCLUDING BIBLIOGRAPHY OR REFERENCE LIST AND APPENDICES) PLEASE INCLUDE THE FOLLOWING CHAPTERS AND SUB-CHAPTERS IN THE SEQUENCE INDICATED BELOW Read More »

Assignment 2: A B2B Marketing Plan for IKEA

Introduction IKEA has recently eyed the B2B market as an area with potential growth opportunities. Specifically, they have identified a range of small business industries with potential for growth in sales of a range of their products. You have been recently recruited as an executive at IKEA tasked with developing B2B Marketing within the company. …

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BUS 637 WEEK 5 ASSIGNMENT

Prior to beginning work on this assignment, read chapters 4 and 6 and watch the following video McDonald’s Segmentation, Targeting and Positioning (Links to an external site.). Create an assignment focused on segmenting, targeting, and positioning. The assignment evaluates a formal approach to segmenting, targeting, and positioning as a foundational marketing activity, compared to an informal approach …

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Assignment question: Critically discuss how the COVID-19 pandemic has affected contemporary consumer culture

Assignment question:Critically discuss how the COVID-19 pandemic has affected contemporary consumer culture and consumer behaviour in one of the following fields and how branding or strategic communication to consumers should respond accordingly.1. Digital marketing2. Tourism3. Retail4. Consumer ethicsIn this essay, please focus on one consumer behavior or consumer culture manifestation and discuss how it is …

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Topic 2020: Analyse the impact of the COVID 19 pandemic crisis on the UK tourism sector

You will need to apply the theories and concepts covered in the module to the particular given topic. Also, it is expected that you explore the key economic responses taken by the UK government to minimise the long-term damage to the economy. In order to help you make the connections and give you feedforward in …

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3000MKT/303MKT Strategic Marketing Report

Assessment Information This assignment is an individual assignment. This assignment requires you to create a strategic marketing report for Thomas Crapper. Please see the case study below: Thomas Crapper Case Study Thomas Crapper & Co Ltd. was started by Thomas himself in London, England in 1861. The business supplied and installed bathroom and plumbing products …

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BUSM099 Digital Marketing Assessment: 3000 Words Individual Project

Students are required to prepare and develop a digital marketing project for a brand of their choice using content introduced in lectures 1-12 in 3,000 words. The project should follow the structure of the SOSTAC plan as described below; • Project title should be simple which includes the name of the selected brand/organization – i.e. …

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BMM601 Marketing Management Coursework Assignment: MARKETING PLAN for Nationwide Property Assistance (NPA)

Overview of initial Client Brief – UPDATED • Develop a marketing plan that will help npa24:7 achieve one of its main objectives of acquiring 10,000 new Home Emergency Expert (retail) customers by 2021. • The product offered under the Home Emergency Expert brand may evolve to meet or improve upon customer offers, but it must …

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Marketing Week 3 Assignment

This week, you will finalize your marketing plan for your company. Incorporate your instructor’s feedback from Week 3 into this final submission. For the Week  5 FINAL PROJECT – MARKETING PLAN, complete the following tasks: Summarize the marketing for the company you have been working on the past 5 weeks. Propose your new/modifications to the product strategy. Discuss …

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