This assignment asks you to analyze an image-based media object (e.g. commercial, music video, film, television episode, magazine cover, website, etc.) using theoretical tools inspired by class readings and discussions. In 5-6 pages you are expected to engage with course materials (readings, lectures, class discussions, screenings, etc.) by way of an original and critically engaged response to one (or more) of the themes, ideas, and concepts covered. The purpose of the assignment is not to summarize or review—you can assume your reader (i.e. your instructor) has done the same reading you have. Rather, your objective is to synthesize the material you’ve chosen to focus on and use it to critically reflect on the media object of your choice. What have you been thinking about while reading, listening, watching, and discussing in class? How can course readings, concepts, and themes help you to better understand, analyze, and critique a particular media object? Your paper might consist of a deeper reading of one or a few related themes in some of the readings, and how they connect to larger issues raised by your media object. You might also elaborate on an idea or question you had while reading, watching, and/or listening, and use your media object to answer it. Or, you can develop from selected readings a broader argument about a topic or theme emerging in the course as it relates to your media object. You decide.
You are free to write about whatever you like so long as your paper:
(1)fits in with the course (i.e. engages with themes, concepts, and ideas central to the critical
study of media);
(2) is a critical response to the various materials discussed class; and
(3) is supported with evidence and an argument.
The openness of the assignment is part of the challenge. Having done the readings and actively listened and engaged in class, which key theme or idea in the course is important to you? And now, how are you now going to write about it?
You will be graded on your comprehension of the key arguments/themes/concepts from the readings/lectures that you choose to write about and on your expression of critical and analytical ideas in writing. Hand in on time an edited, correctly cited, grammatically correct, double spaced, properly margined, 12 point Times New Roman paper with a title your name on it.
All media analyses should include a bibliography/works cited page. I do not care which citation format you follow—e.g. MLA, APA, Chicago etc.—as long as it is consistent throughout.
Then add in
“have to use 3-4 terms of the concepts in film”
PICK 3-4 OF THE FOLLOWING:
The Hypodermic Needle Model
The Mirror Stage
Encoding and decoding
The gaze in film theory
Technological determinism (is the belief that technology is the determining force of change in society)
Burden of representation
Active audience theory
Lastly, Media oligopoly