LAURS & BRIDZ CASE

CASE #2Laurs & Bridz: Implementation of a Customer Relationship Management Solution

You will use Gartner’s Eight Building Blocks of CRM to analyze this company’s current state of CRM readiness and recommend solutions that can be implemented to improve its state. You will use the tools under Modules 8 & 9 to assist you in this process.

1.  Discuss the importance of CRM strategies for pharmaceutical companies such as Laurs & Bridz. Why should the company opt for a CRM solution. 1-2 page single-spaced.

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