MAN00017M – International Business in the Global Context Open Assessment

Word count requirements
The word count for this assignment is 3,000.
You must state on the front of your assignment the number of words used and this
will be checked.
The main text for this assignment must be word-processed in Arial, font 12, double
spacing, minimum 2cm margins all around.
You must observe the word count specified in this assignment brief. The
School has a policy of accepting variations to the recommended word count of
plus or minus 10%.
What does this mean for you?
Markers will mark your work up to the word count maximum plus 10% and then will
stop marking; therefore all words which are in excess of the word count plus 10% will
not be marked.
Where your word count is more than 10% below that specified, it is likely that this will
result in a lack of analytical depth or relevant content which will be reflected in the
mark assigned.
What is in the word count?
The word count includes:
– the main text, including in-text reference citations and quotations.
The word count does not include:
– Appendices. These may be used to include supporting data which may be
too detailed or complex to include as a Table. They are not a device to
incorporate material which would otherwise cause you to exceed the word
– Title page
– Contents page
– Abstract/executive summary
– Tables, figures, legends
– Reference lists
– Acknowledgements

Essay Question
Select a multinational enterprise (MNE) and a case of its entry into a foreign country.
Based on evidence in the case and with reference to theories on international
business and management, discuss the extent to which MNEs always have
advantages relative to local competitors in the host country.
Note: To fully present the MNE case, the essay must analyse the institutional
environments of the host country relative to the MNE’s home region, the entry mode
the MNE selected for the market and the outcome of the entry.


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