This week, you will finalize your marketing plan for your company. Incorporate your instructor’s feedback from Week 3 into this final submission.
For the Week 5 FINAL PROJECT – MARKETING PLAN, complete the following tasks:
- Summarize the marketing for the company you have been working on the past 5 weeks.
- Propose your new/modifications to the product strategy.
- Discuss how you will differentiate yourself against the competition and explained how the firm may expand upon its product line in the future.
- Present your distribution strategy for the product/ service. What retail outlets will sell your new product? How will you manage your supply chain?
- Explain your pricing and promotional strategy. How will it focus on your target market?
- How will you use Integrated Marketing Communications? Discuss how you will provide clarity and consistency across multiple mediums to maximize the communicative impact?
- Submit a 6-9 -page paper written in APA format.
- Name your document (Instructors Choice)