McKinsey Case Study

According to McKinsey, the transportation industry will evolve from the internal combustion engine (ICE) to an electric truck at a substantial pace during the next 10 years. The adoption rate is predicted to exceed 30 percent by 2030. However, there are numerous economic considerations to evaluate to ensure adoptability, especially, in an industry as complex and critical as motor carriers.

Using the uploaded McKinsey article, “Why most eTrucks will choose overnight charging” as a reference, in addition to other credible sources, please answer the following questions.

1. What are the major challenges for cold-chain applications? Do you agree with the McKinsey article (please defend your reasons). When do you predict this industry will embrace eTrucks?

2. The McKinsey article discussed heavy-duty-trucks (HDT) and specific challenges that relate to this mode of transportation. Do you agree with the McKinsey analysis? Are there further items/obstacles that need analysis? (Please refer to some of the discussions in last week’s class).

explain your thoughts in roughly 300 words (1.5 pages).

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