Portfolio Assignment

Pulling it together
• Report format
• Title page
• Executive Summary
• Contents
• Introduction
• Main Body – five parts
• Conclusion
• Bibliography
(Harvard style)
Resource?
• Runco, Mark A. (2014) Creativity: theories and themes :
research, development, and practice
• DellaPietra, L. (2011) Perspectives on Creativity
• Kaufman, J. and Sternberg, R. (2019) The Cambridge
Handbook of Creativity
• Bilton, C. and Cummings, S. (2014) Handbook of Management
and Creativity
• Catmull, E. (2014) Creativity, Inc.
• Arne Dietrich (2004) The cognitive neuroscience of
creativity. Psychonomic Bulletin & Review, 2004, 11 (6), 1011-
1026.

 

You are required to produce a portfolio of work approximating 5000 words in total.
The work should be produced in a report format with a contents page and appropriate headings and
sub-headings. It should also be referenced (Harvard style) and include a bibliography.
Students are required to:
1.Select at least 3 definitions of creativity. Compare and contrast them and from
your critique arrive at, what you feel are, the key features of the concept. (15
marks)
2.Critically assess the ‘Nature verses Nurture’ arguments for creativity and their
implications for business education. (15 marks)
3.Outline 2/3 tools used to improve the creative process:
•What are their strengths and weaknesses?
•How can they be used by an organisation seeking to improve their creative
ability? (20 marks)
4.Define innovation and critically examine its’ role vis-à-vis creativity. (20 marks)
5.Critically assess what you see as the 3 key factors necessary for an
organisation to be innovative. (20 marks)
In addition to these elements you are required to provide (in the appendices) reflections on your
learning experiences in 4 seminars you have attended.
Part One…
• Select at least 3 definitions of creativity. Compare and
contrast them and from your critique arrive at, what you
feel are, the key features of the concept. (15 marks)
around 750-800 words
• Define – defniton of creatvity
• Compare and contrast – identify similarities and
differences
• Critique – a detailed analysis or assessment
• Dietrich (2004) – Thomas Edison, A-ha, Newton,
Musicians and Artists
Part Two…
• Critically assess the ‘Nature verses Nurture’ arguments for creativity and their
implications for business education. (15 marks) around 800words
• Defne- nature v nurture
• Critique – a detailed analysis or assessment
• Born creative or educated to be creative?
• Think about your ‘argument’ – what do you want to say?
• Draw conclusions – What impact might your conclusion have on business
education?
• Creativity in Business Education: A Review of Creative Self-Belief Theories and
Arts-Based Methods
• https://www.mdpi.com/2199-8531/4/4/55/htm
• https://www.theguardian.com/science/blog/2013/sep/19/born-creative-studybrain-hemingway
Part Three…
• Outline 2/3 tools used to improve the creative process:
• What are their strengths and weaknesses?
• How can they be used by an organisation seeking to improve their
creative ability? (20 marks) around 1000words
• Brainstorming, reframing, SEIQ framework, SCAMPER framework, Design Sprints…
• Outline – set out main characteristics
• Evaluate – Judge from available evidence
• Apply – put into effect in a recognised way
Repeat for other tools
Part Four…
• Define innovation and critically examine its’ role vis-àvis creativity. (20 marks) around 1000words
• Define – specify meaning
• Critique – a detailed analysis or assessment
• Examine – investigate closely
• Innovation – what is it and how does it work with or
against creativity?
Part Five…
• Critically assess what you see as the 3 key factors necessary for an
organisation to be innovative. (20 marks) around 1000 words
• Define the factor
• Critique – a detailed analysis or assessment (Why is it a key
factor)
Repeat for each factor
• https://hbr.org/2015/04/the-5-requirements-of-a-truly-innovative-company
• https://hbr.org/2011/07/innovations-9-critical-success
• Willingness to take risks, shared vision, innovation as a strategic
requirement, defined process for execution,

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