MARK 5055: Managing Advertising & Communications Individual Assignment

Format: Report (headings, sub-headings, numbering system) + Visual Board Word count: 3,000 words +/- 10% (excluding reference and appendices) + Visual Board Referencing : Harvard (see Faculty referencing guide on Blackboard) Weighting: 100% module assessment weighting Task You are to play the role of a marketing communications consultant required to produce an outline integrated marketing …

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