Individual Report

BBM-6-DMS Assignment 1&2

Assignment 1: Individual Report: Critical evaluation of selected direct and digital marketing tools in the context of the Client Brief. Wordcount: 1,000 words (+/- 10%) Assignment 2: Individual Report: Direct and Digital Strategy Plan for The Wallace Collection Wordcount: 2,000 (+/- 10%) Submission: week 13 Weighting – 70% (graded)   THE CLIENT BRIEF This year, …

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International Dimensions of Marketing: Individual Report

Assessment Information This assignment is designed to assess learning outcomes: LO1. Critically evaluate the impact of cultural, demographic, ecological, economic, legal, political, social, and technological environments on international marketing activities; LO2. Demonstrate a critical understanding of consumer behaviour in an international context; LO3. Demonstrate the ability to address and justify analysis of cross-cultural issues when …

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