International Business Management

BUSM114 INTERNATIONAL BUSINESS ANALYSIS SEMESTER A COURSEWORK

1 SEMESTER COURSEWORK QUESTION International Business (IB) is about business or firms engaging in intercontinental (crossborder) economic activities and trading transactions and/or the activity of doing business abroad. The most important participants in International Business are known as MultiNational Enterprises (MNE) which-apart from making daily headlines-are firms participating in foreign direct investment by directly investing …

BUSM114 INTERNATIONAL BUSINESS ANALYSIS SEMESTER A COURSEWORK Read More »

3000 word report of your chosen organisation’s international strategy

100% of your final mark takes the form of a written report (3000 words +/- 10% tolerance) focusing on the internationalisation strategy of a company of your choosing (i.e. the case-company).You are expected to critically analyse and evaluate the case-company’s internationalisation strategy to date. In addition, you are expected to provide suggestions/recommendations regarding the strategic …

3000 word report of your chosen organisation’s international strategy Read More »

Assignment Title: Evaluating International Markets 2500 words

Assessment Learning Outcomes This assignment is designed to assess learning outcomes: 1. Demonstrate a sound appreciation of current strategic management concepts. 2. Communicate an in-depth understanding of the complexity of the environment and its applications on decision-making process. 3. Integrate and apply strategic approaches to practical situations in various types of organisations. 4. Assess current …

Assignment Title: Evaluating International Markets 2500 words Read More »