Marketing Plan

Assignment 2: A B2B Marketing Plan for IKEA

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Introduction IKEA has recently eyed the B2B market as an area with potential growth opportunities. Specifically, they have identified a range of small business industries with potential for growth in sales of a range of their products. You have been recently recruited as an executive at IKEA tasked with developing B2B Marketing within the company. …

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BMM601 Marketing Management Coursework Assignment: MARKETING PLAN for Nationwide Property Assistance (NPA)

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Overview of initial Client Brief – UPDATED • Develop a marketing plan that will help npa24:7 achieve one of its main objectives of acquiring 10,000 new Home Emergency Expert (retail) customers by 2021. • The product offered under the Home Emergency Expert brand may evolve to meet or improve upon customer offers, but it must …

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