For Unit Three, you may select from one of the following cases located in your ebook.
Case 2: Airbnb in 2016: A Business Model for the Sharing Economy
Case 4: Costco Wholesale in 2016: Mission, Business Model, and Strategy
Using Analytic Tools for Strategic Decision-Making
In this Assignment, you will culminate one course outcome by conducting a business case study analysis in the form of a narrated PowerPoint presentation:
MT460-2: Use a variety of analytical tools to monitor and improve business strategy.
Your professor will present you with a variety of business case studies to choose from to complete this Assignment. Choose only one case study to analyze. You can find a list of videos that may accompany your chosen case study in the supplemental resources spreadsheet. You may also choose to analyze your current employer instead of the business case studies based on the criteria in the checklist below. Please seek approval from your professor if you wish to conduct this analysis based on your employer to ensure you are able to cover all requirements sufficiently.
You will find the following resource to be a helpful guide in your analysis of your chosen case study: Guide to Case Analysis
Step 1: Provide a brief synopsis of the company from your chosen case study or your employer (if approved by your professor). Include the company name, industry sector, products, target market, and any other pertinent information
Step 2: Explain the factors in your chosen company’s broad macro-environment (PESTLE) that may have strategic significance on its competitive advantage in the marketplace.
Step 3: Conduct an analysis using Porter’s 5 Forces framework to diagnose the competitive conditions in your chosen company’s industry.
Step 4: Conduct an analysis using one additional strategic analysis tool to determine whether an industry’s outlook presents your chosen company with sufficiently attractive opportunities for growth and profitability.
Step 5: Determine if your chosen company’s resources and capabilities give it a competitive edge over rivals.
Step 6: Assess the company’s strengths and weaknesses in light of market opportunities and external threats.
Step 7. Explain the company’s value chain activities and how they affect the company’s cost structure and customer value proposition.
Step 8. Evaluate the results of your strategic analyses and explain your chosen company’s competitive situation and how this information can assist managers in making critical decisions about their next strategic moves.
In this Assignment, you will demonstrate an ability to employ a minimum of three different strategic analysis tools, including a PESTLE analysis, Porter’s 5 Forces analysis, and one additional strategic analysis tool (VCA, SOAR, SWOT, etc.) of your choice. Use as many concepts from Chapters 3 and 4 of your textbook to complete this Assignment as possible. You are the professional and will need to determine how many slides and how long the presentation should be to meet the requirements of this Assignment. You are capable of making such decisions at this level of your degree program. Take the initiative to be the problem solver and strategic decision-maker. Each slide should have a narration and notes. Your slides should be professionally designed.
Here is the Unit 3 Assignment grading rubric.