Your task should you choose to accept it…..
2500 word Strategic Stakeholder Communications or Engagement Plan incorporating stakeholder mapping.
Strategic Stakeholder Communications Plan (2500 words, 100%)
You will produce a full strategic communications plan for a project or activity which covers all the
elements of the communications planning and delivery process. This should be presented within a
recognised communications framework e.g. SOSTAC and include situation analysis, objectives,
strategy, tactics, and how success will be evaluated. The plan must contain an explanation and
demonstration of stakeholder mapping using a recognised mapping tool and a theoretical evaluation
of approaches to stakeholder management. Finally you should include a timeline for implementation
of the communications activity.
Learning Outcomes to be Assessed
Display understanding and application of strategic stakeholder communications planning and
mapping across both organisational and management communications.
Apply a range of theoretical frameworks to manage communications and relationships with different groups of stakeholders
Balance communications planning across all stakeholder groups according to stakeholder salience
Analyse and understand contextual considerations of strategic communications in practice, for
example the challenges and synergies in integrated marketing communications campaigns.